Animation, Motion Graphics, Typography   /   Posted on 02.04.2014

— Target - Akzidenz Grotesk Animated

Target asked Calango to produce an animated version of Akzidenz Grotesk. Nice to see not only a classic grotesk being used for a multinational's brand (that isn't Helvetica), but also adopting a process driven approach to type and spot animation. Will be interesting to see how this plays out.

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Tags:targetcalangoanimated type