— Channel 4 Rebrand 2015
A lovingly crafted response to a very interesting brief
The new rebrand reflects the Channel’s public service remit focussed on innovation, diversity, and taking creative risks. We took the essence of the iconic Channel 4 logo and found hundreds of ways to re-introduce and animate the famous Lambie Nairn blocks. We created to design a system that was playful, surprising, ever changing and above all colourful. This innovative new direction was the foundation for the Channel’s new Idents Directed by Jonathan Glazer and within the new bespoke font created by globally renowned design agency Brody Associates. This project was a collaboration between DBLG and SQUA commissioned by 4Creative.
We love the playfulness of the 'real' blocks and their weighty distribution throughout the spots and touchpoints. The font design has polarised opinion somewhat, but we think it's a good fit for a channel with an outstanding heritage for showcasing innovative and remarkable television.